Building successful, long-term client-agency relationships
is generally everyone's goal,
but not everyone knows how to get there.
According to ANA's 14th Edition of their highly respected "Trends In Agency Compensation", many Client/Agency compensation relationships are unhealthy from a compensation perspective. Only 25% of marketers are "very satisfied" with their current agency compensation approach. 62% were only "somewhat satisfied" and 13% either "not very or not at all satisfied."
As we know, stress from the compensation aspects generally leads to stress with the entire relationship. Helping prevent this stress through the development and nurturing of successful Client/Agency compensation agreements is our focus.
Great relationships are built on trust. They start with an accurate and comprehensive description of client needs, agency tasks and agency resource commitments. They are fueled by a fair and reasonable compensation arrangement. And they are nurtured by ongoing communication, monitoring and commitment to a relationship that is
mutually beneficial.
Clients have included both large and small organizations in B2C and B2B environments who operate locally, regionally, nationally and internationally. The organization is based in Miami, FL.