NJS Relationship Management Audit

The NJS Relationship Management Audit is a new specialized product created by NJS Consulting. It is designed to help Advertisers and Agencies achieve more productive, transparent and sustainable relationships.

Client/Agency Relationship Issues Relationships are under pressure:

Only 25% of Clients are ‘Really Satisfied’ with compensation relationships
Transparency, synergy & trust can suffer
Project work diminishes AOR relationships
Agency is often viewed as a vendor rather than a partner
Relationship life is shortened
Client resources are strained by Agency turnover
There is risk of loss of productivity
Potential for lack of continuity in communications programs
Impact on Client: Marketing Function Stress & Uncertainty
Impact on Agency: Sustainable Relationship Impaired

Relationship Check-up

Audit Goal: Healthier Relationship with Strengthened Productivity & Transparency

Applies to any marketing services relationship: Creative, Media, Digital, etc.
Audit Strategy: In-depth, objective examination of relationship conditions:
Analysis of Client Internal Marketing Decision Processes
Analysis of Compensation Components (rates, overhead, profit, incentives)
Comparison of Two Years’ Scope of Work - Planned vs. Actual
Review of Agency Services And Product
Detailed Summary of Two Years’ Agency Manpower History
All Agency Revenue Streams
A RACI Accountability Model of Client Marketing Structure (Who is Responsible-Accountable-Consulted-Informed)
Relationship Pain-Points Uncovered from viewpoint of both Client and Agency
Guide for Improved Future Relationship

Check-Up Benefits

Audit Results and Recommendations
Benchmarking of agency cost components
Restructuring of how agency reports time and cost
Improved ways to steward scope-of-work deliverables and agency manpower utilization
Restructured compensation elements in contract
Potential for more effective and efficient communications
Alignment of expectations
Buy-in by both Client and Agency
More vibrant, productive, and transparent longer-term relationship

Timing & Cost

Once all information has been received from client and agency, clients can expect a full report within 30 days
Fee: $15K-$25K (Maximum) based on the audit of a single agency
Approved Net Travel Expenses